I have seven years of work experience in the PR industry. I worked as a Senior Account Manager with Edelman, India. Before Edelman India, I was Senior Account Executive with MSLGroup, India. 

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My Master's Degree in Branding and Integrated Commutations from The City College of New York along with my earlier work experience has helped me gain in-depth knowledge about branding and communications industry.

 

I admire brands which connect with me emotionally and create an experience for me in my journey with them.  However, I feel that in trying to do so, many brands are unable to create the right connect with their customers and rely heavily on data to create this connection rather than connecting with them emotionally.

 

As a brand strategist, I want to fill this gap by immersing myself in the brand.

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Personally, I love to travel, try out new cuisines and spend more and more time with my 11 months old son.